MANTRA ADVERTISING
In my time of guiding over 2,400 advertising campaigns, I’ve learned a simple but powerful truth: “Repetition builds recall, and recall...
FINDING PURPOSE IN SALES & MARKETING
Now that you’ve found yourself in a sales/marketing role, an appropriate question to ask yourself would be, “Why am I selling?” Really...
THE WESTERN NOTION OF SELLING
My first sale made me feel triumphant! I sensed that I had moved the needle of progress forward, helped myself, and helped the enterprise...
