
The Bruce Lee Close
Martial artist and author Bruce Lee once said, “I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”In the course of coaching thousands of salespeople of all makes and models, I have been confounded again and again to learn that, most often, they do not rely on standard, well-rehearsed verbiage when asking for the order. On occasions when I’ve probed sellers for their justifications,most say they don’t have a st