EVOKE EMOTION
Buddha once said, “Thousands of candles can be lit by a single candle.” I’m certain Buddha wasn’t thinking about fueling commerce via...
MANTRA ADVERTISING
In my time of guiding over 2,400 advertising campaigns, I’ve learned a simple but powerful truth: “Repetition builds recall, and recall...
FINDING PURPOSE IN SALES & MARKETING
Now that you’ve found yourself in a sales/marketing role, an appropriate question to ask yourself would be, “Why am I selling?” Really...